Illuminated Signs: Making Your Brand Shine Day and Night

An illuminated sign is a 24-hour advertisement for your brand. When the sun sets, your sign helps ensure you’re not forgotten. But which type of sign is the best for your business? Below, our Greenville signage specialists explain everything you need to know.

How to Choose the Right Type of Illuminated Signage

Illuminated signage comes in various types, so you’ll want to consider your needs and budget when deciding which is right for you. LEDs are energy-efficient and long-lasting, while neon gives a classic glow.

Digital signs display changing messages and are highly customizable. Backlit signs brightly illuminate your logo or message. Think about how much you want to invest, how visible you need the sign, and how often you’ll change the messaging. The options are plentiful, so you can choose signage perfect for your brand.

Illuminated Sign Materials: Acrylic, Metal, Wood

The most common materials for illuminated signs are acrylic, metal, and wood. Acrylic letters provide an affordable and lightweight option, allowing for creative shapes. However, acrylic can yellow over time and scratch easily.

Stainless steel and aluminum are durable, low-maintenance metal choices ideal for outdoor signs. While metal signs have a sleek, modern look, they tend to cost more. For a rustic touch, choose wood like redwood or cedar. Wood signs require regular sealing to prevent weathering but can last decades when properly maintained.

Illuminated Sign Shapes: Rectangle, Circle, Custom

Rectangle signs are popular for displaying business names and logos. Their simple yet bold shape catches attention day or night. For a creative twist, consider a circle. Curved illuminated signs lend an artistic, modern feel that stands out.

Custom shapes take illuminated signage to another level. An iconic symbol related to your brand or product makes a visual impact that boosts brand recognition. For example, a shoe store could use a stylized illuminated boot, while a bakery may opt for a cupcake.

Illuminated Sign Lighting Effects: Halo, Reverse Channel

Let’s highlight two popular illuminated sign-lighting effects: halo and reverse channel lighting. With halo lighting, LEDs or neon tubes placed behind opaque lettering or graphics illuminate the area around them, giving a glowing effect. This subtle, diffused illumination is ideal for an upscale look.

Reverse channel lighting provides illumination from within each letter or graphic. The outer channel area remains dark while the inner channel glows, creating a bold, eye-catching look ideal for grabbing attention, even from a distance.

Installing and Maintaining Your Illuminated Signage

Once you’ve selected an illuminated sign for your business, it’s important to properly install and maintain it. Have an experienced professional handle the electrical installation to ensure safety and compliance with any permits required. They can also advise you on your signage’s ideal brightness and timing settings.

Inspect your illuminated signs regularly for maintenance at least twice a month. Check that all lights and electrical components are working properly and safely. Replace any burnt-out bulbs right away to keep your sign glowing brightly.

Reach Out to Greenville Printing Solutions

When it comes to illuminated signs, Greenville Printing Solutions has you covered. We offer a wide selection of LED, neon, and channel letter signs to suit any business need or budget. Our experienced team can help you design an eye-catching sign to capture attention and boost brand visibility.

From small open signs to large outdoor displays, we handle it all. Call us at 864-412-8802 to discuss how we can make your brand shine bright with a custom illuminated sign.