Home » Outdoor vs. Indoor Signage: Best Practices for Each Setting

Outdoor vs. Indoor Signage: Best Practices for Each Setting

signage is an essential part of offline advertising

So, you’re looking to invest in some new signage for your business. Great move – signs are a simple way to increase your visibility and drive more customers through the door. But before you pick out some flashy neon letters, you’ve got an important decision to make: indoor or outdoor signage.

Each has its pros and cons, so you’ll want to consider your needs and budget to determine the best option. Whether you go big and bold outside or sleek and minimal inside, the key is to choose signage that represents your brand and what you want to convey to customers.

Do that, and your new signs will be guiding new visitors into your location in no time. But first, let’s dive into some best practices for outdoor and indoor signage to make sure you get it right.

Choose the Right Materials for Your Outdoor Sign

For outdoor signs, durability is key. Select materials specifically designed for exterior use that can withstand weather, temperature changes, and environmental exposure.

  • Aluminum is a popular choice as it’s rust-proof, water-resistant and durable. Aluminum signs can last 10-15 years or more.
  • Stainless steel is another great option, especially for areas with lots of moisture. Stainless steel signs are corrosion-resistant and long-lasting.
  • Plastics like PVC, vinyl, and polypropylene are budget-friendly and hold up well outdoors, lasting 3-7 years. Look for UV-resistant and weather-resistant plastics.
  • Painted wood can work if properly sealed but requires frequent maintenance. For the best results, use marine-grade or exterior paint and sealant, re-painting every 2-3 years.

Choose a Size and Shape that Fits Your Outdoor Signage Needs

Signs come in a variety of standard sizes and shapes. Consider how much space you have, viewing distance, and any local regulations on signage.

  • For walkways, paths, and entryways, smaller signs (12″ x 18″ to 24″ x 36″) are good.
  • For parking lots and driveways, larger sizes like 36″ x 48″ or 48″ x 72″ are better for visibility.
  • Simple shapes like rectangles, squares, and circles are the most common. But you can also do custom shapes to match your business logo or theme.

With the right materials and size for your needs, your outdoor signage will effectively stand up to the elements and represent your business for years to come. Creating signs that capture attention and convey the right message is key to success.

signs are essential for promoting your business

Incorporating Visuals and Graphics for Indoor Signage

Visuals are a must to maximize the impact of your indoor signage. Images, graphics, and icons help convey information quickly and make your signs more engaging and noticeable.

Photos are a great way to grab attention and help visitors instantly recognize locations or products. Use high-quality images that clearly represent what you want to showcase. For example, a photo of a smiling customer interacting with your product or service.

Icons are simple but powerful. They take up little space but can instantly signify concepts, saving you precious text space. Look for icon sets that match your brand style. If your company has a set of brand icons, be sure to use them consistently on all your signs.

Placement and Installation Considerations for Indoor Signage

Several factors should be considered for maximum visibility and effectiveness when placing indoor signage. Think about your intended audience and how they will interact with the space. Thoughtfully positioned and installed signage will seamlessly guide people to where they need to go.

The location you choose for your signs is the most important element. Place signs where people’s attention will naturally fall, like near entryways, intersections, and high-traffic areas.

For the most visibility, place signs at an average eye level. This typically means installing larger signs between 5 and 7 feet high so most adults can easily see and read them. For smaller signs, 3 to 5 feet is ideal. Consider your building’s audience and any ADA requirements to determine the proper height.

Reach Out To Greenville Print Solutions

When it comes to signage, it’s important to consider both the design and installation. Our team at Greenville Print Solutions handles it all. Our design team can create eye-catching signage for your business, whether you need a sidewalk sign or a large banner.

For any questions regarding signage, reach out to Greenville Print Solutions. Call us today at 864-412-8802. We’re happy to provide a free quote and consultation to determine the best signage solutions for your needs. Don’t wait – call now to get started on a custom signage package that will make your business stand out.

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