How to Use Trade Show Displays Effectively?
Trade shows are a great opportunity to draw the right audience to your business and products. The display booths at trade shows serve as a springboard for landing new customers, forging partnerships, and gaining visibility at the right places.
That being said, it is important to get trade show displays right in order to garner these benefits. Here are some handy tips to make sure you are doing trade show displays right and achieving the desired business objectives.
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Know Your Target Audience
It is critically important to understand and know your audience as well as possible when planning trade show displays. When you know the audience, you are better able to target them with displays with which they can relate. For instance, if your target audience is tech-savvy, you may want to use more cutting-edge display types and content that includes tech ideas. On the other hand, for a more aged target audience, you may want to choose conventional displays with a simpler message.
Have a Clear Message
Trade show display booths with a clear message are more likely to attract people than booths with more generic displays. A clear and specific message caters to a particular pain-point or customer need. It also stands out in the whole array of other messages that are on display at a show. So when you are planning trade show booth displays, it is important to put some effort into thinking a clear message that is direct, relevant and specific.
Choose the Right Displays
You have plenty of options when you want to choose a type of booth display. Common types of displays include tension fabric displays, hop up displays and pop up displays. The aesthetics and outlook of a display play a role in its success in targeting an audience. You will also need to consider your business needs and budget when choosing a display. If you are checking in at trade shows and other events often, for instance, you want to choose a display that can be utilized for several shows and exhibitions.
Be Generous with Free Products
Gifts are a great way to invite the right people and strike up conversations. They are also a tried and tested marketing method that will bring people to your booth at an event. Depending on the event at hand, you can also mention and highlight the fact that you are offering free gifts in the booth displays you use.
Share the Right Information
At a trade show, you want to share the right information with your audience. However, you also don’t want to overload your audience with unnecessary details. So this should be considered in the design and planning of booth displays, as well as for your overall marketing strategy at a trade show. Simply craft a clear and concise message, draw up some important details that a target person will find relevant, and then curate your displays and marketing around these.
Know the Limitations and Requirements
The available space you have at a trade show booth will often dictate the size and type of displays you can use. Similarly, show organizers may also have their own set of requirements on the types of display you can and cannot use. So when you are in the process of deciding and designing booth displays, be sure to consider both these factors. You don’t want to get displays that would eventually be too large or too small for the booth you set up.
Train Your Employees
The first touch-point for your audience at a trade show is the displays you use. This is followed by their interaction with the employees and staff members on-site. The best of displays will not yield success if the personnel present at the booth are not ready to interact meaningfully with the audience. To this end, you can train the employees ahead of the trade show so that they know what to say, how to interact with people and how to turn them into assets for your business.
Ordering Customized Trade Show Displays in Greenville, SC
If you are in Greenville, SC and want to get the right displays to go with your trade show booth, we have got you covered. Here at Greenville Printing Solutions, we specialize in creating custom displays. Simply share your graphics with us, and tell us the size and any other requirements you have. We provide a wide range of display types to suit your specific needs. Contact us today to discuss our offerings or get a free estimate for the displays you are going to use at your next event.
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