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Why Use Commercial Signage for Your Business?


Commercial signage is frequently used for businesses for a variety of purposes. Signs are a great way of adverting or marketing products. They are also far more effective than simple and plain text. Signage offers numerous advantages for your business compared to other forms of marketing. These include:

Visual Appeal

Most customers today make a decision based on the visual appeal of a marketing or advertising message from a business. In fact, 67% reported that they made a purchase based on what they found was visually appealing. In short, visual aesthetics play a huge role in influencing customer decisions. You can use this to your advantage by using signage that conveys your products or messages powerfully. This helps you engage with the customers and persuade them at the same time.

Brand Recognition

It is always recommended that you put a considerable amount of effort into the signage you are going to use. This is because when done right, your signage can quickly become the face of your brand. The fonts, colors, and symbols you use in the signage may become closely associated with your business. They also create a sense of exclusivity and premium ownership among your new and potential customers.

A man working on advertising designs.

Word-of-Mouth Marketing

Your commercial business signage is only the starting point of an advertising journey. This is why such signage must be strategically used and placed. With the right timing and location, you can turn a single piece of signage into a talk of the town so that there’s a lot of word-of-mouth marketing. In order to achieve that, you should consider using signage in various sizes and forms. Then see what works best with your customers.


Business signage today comes with virtually endless customizability. Here at Greenville Printing Solutions, for instance, we work with signage for both indoor and outdoor applications. These include solid signs, mesh banners, plaques, and a lot more. Depending on your precise business needs, custom signage can be used that is exactly relevant to you and your customers both. You can choose the size, shape, type, color, and other aspects of the signage to have it fully tailored.

Competitive Advantage

In today’s business landscape, standing apart from the competition can be a struggle. This is where well-done signage can be your ally. When done right, your business signage may become the key differentiator between you and your competition. The unique storefront of a café, for instance, may place it apart from the other cafes in town. Similarly, relevant and well-placed signage outside an establishment can be incredibly effective in drawing in potential customers.

Cost-Effective Investment

Unlike other temporary marketing items such as banners, signage has a more long-term presence. So it is a more cost-effective investment. This is another reason why you shouldn’t shy away from pouring in a significant amount of time, creativity, and other resources into this. When done right, signage will continue to define and help grow your business for a long time.
A key consideration here is consistency. Consistency in your signage makes it easier for your audience to relate. You can use the same fonts and colors, or simply use a consistent overarching theme to maintain this consistency.


Signage can be a unique and stylish symbol, a full slogan, a neon light text, or virtually any other business symbolism. It is a very versatile way of branding your business, putting your message across, and connecting with potential customers. You should make the most of this versatility by experimenting with different forms of signage. You may, for instance, use a more plain but eye-catching symbol outdoors, and neon lights and elegant door plaques indoors. Versatility also adds spice to your signage and prevents it from being too formal or boring.

Get Customized Signage for Your Business in Greenville

If you are a commercial business based in Greenville, we can help you with all your signage needs. Here at Greenville Printing Solutions, we have been serving Greenville businesses for over 20 years. We help businesses find visual and graphic elements that are perfect for their marketing, advertising, and commercial needs. Whether you need indoor or outdoor signage, unique plaques, large mesh banners, or anything in between, we have got you covered.

We offer highly competitive rates for all products we offer. We also have a network of some of the most talented professionals who work on the design and print of the products we develop. Reach out to us today to get a FREE quote on your signage needs and discuss your customization requirements with us.

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